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Why being different is so significant for companies today?
As consumers we can choose the same product at various providers. They do not allow for our preferences or do not give any room for...
Paulina Adamczyk
2 min read
A Customer Centred Mindset
When designing a new service it is essential to consider it from various perspectives including the current and potential customers....
Paulina Adamczyk
2 min read
A Modern Customer
Nowadays, consumers have more choice than ever before due to the widespread internet access which has profoundly changed the relation of...
Paulina Adamczyk
1 min read
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